Data Management Platform is considered to be the central hub to store a huge amount of data which are used by the subsequent marketers, publishers and the organizations. This platform has the ability to manage and control any kind of data. It provides several facilities to the users that data classification, data collection, data transfer, data analysis, and scalability. It provides the facility to the marketers to focus on targeted customers anytime and anywhere in the long term and real-time campaign.
Leading Vendors of Data Management Platforms Market:
Krux Digital, LLC, eXelate, Inc, Turn Inc., KBM Group LLC, Cxense ASA Oracle Corporation, Adobe Systems Incorporated, Neustar, Inc., Rocket Fuel, Inc., Lotame Solutions, Inc.
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The report offers a comprehensive evaluation of the market. It does as such by means of top to bottom qualitative and quantitative knowledge, chronicled information, and certain projections about the market measure. The projections highlighted in the report have been determined by utilizing demonstrated research approaches and presumptions. Hence the report fills in as a repository of analysis and data for each aspect of the market, including Regional markets, innovation, types, and applications.
Data Management Platforms market is anticipated to register a CAGR of +15% during the forecast Period 2019-2025.
Market Segmentation: The global market is segmented on the basis of data type, data source, region, and application.
Data Type: First party, Second party and Third party data
Among all these data types First-Party data is the most valuable data type.
Data Source: Web Analytics Tools, Mobile Web, Mobile Apps, CRM data, POS data, and social networks.
Web Analytics tool, Mobile Web, Mobile Apps, and social networks have put major impact in the market.
Regions: United States, EU, Japan, China, India, Southeast Asia.
North America will dominate the market followed by the Asia Pacific.
Application: Media Agency, Publisher, Brand/ Retailer, Ad Network
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To understand the competitive business environment different analysis methodologies such as Porter’s five analysis and SWOT analysis have been used. Different dynamics have been examined which are responsible for driving or hampering the progress of the Data Management Platforms market. Additionally, it gives more focus on recent technological advancements and tools referred by several industries. Furthermore, it throws light on several effective sales methodologies which helps to increase the customers rapidly.
Table of Contents:
Chapter 1: Data Management Platforms market Overview
Chapter 2: Competition Analysis by Players
Chapter 3: Company (Top Players) Profiles
Chapter 4: Market Size by Type and Application
Chapter 5: United States Data Management Platforms market Development Status and Outlook
Chapter 6: EU Market Development Status and Outlook
Chapter 7: Japan Market Development Status and Outlook
Chapter 8: China Market Development Status and Outlook
Chapter 9: India Market Development Status and Outlook
Chapter 10: Southeast Asia Data Management Platforms market Outlook
Chapter 11: Market Forecast by Region, Type, and Application
Chapter 12: Market Dynamics
Chapter 13: Market Effect Factors Analysis
Chapter 14: Research Findings and Conclusion
Chapter 15: Appendix
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