Tue. Nov 19th, 2019

OPPO Expands Into Thailand With Flagship Store

Chinese smartphone company OPPO opened its Super Flagship Store in the capital of Thailand on October 22. The store signifies the company’s 1st international presence outside of China because the opening moves in its international growth strategy into the Asia Pacific region. OPPO aims to own six a lot of flagship stores in Malaysia, Indonesia, Vietnam, Philippines, and Taiwan by 2020. The purpose of the Super Flagship Store is to produce customers with interactive expertise, permitting OPPO to showcase their latest technology, together with 5G network convenience. This marks the growth of OPPO’s already well-developed sales channels that embody over 52,000 retail points, and over 44,000 sales representatives. Jimmy Yi, President of OPPO Asia Pacific, said, “OPPO is currently already one among the highest players within the region. It’s necessary that we do tend to still evolve with customers and therefore, the business to remain competitive. The consequent frontier of our strategy is strengthening the premium expertise and still introduce shopper experiences each offline and online.” In the future, with the approaching arrival of 5G, OPPO can look to any of their development of smartphone-based IoT merchandise, at the side of AR, sensible wearable and cloud play, to make a lot of interactions with customers in an offline setting. The Super Flagship Store in the national capital is the opening move of this long-run growth strategy into Asia, particularly Thailand.